Targeted Campaign

Regional Arts WA

Targeted Campaign

Funding is now available through the Regional Arts Fund Cultural Tourism Accelerator Program for arts organisations, local governments and artists to support strategic and targeted marketing campaigns that accompany an existing project, event, festival, venue or annual program. 

How to apply

  1. Download and read the Guidelines [PDF]
  2. Contact the Regional Arts WA Project Officer to discuss your proposed request and check your eligibility [PDF]
  3. Submit your application via SmartyGrants

Hint: Use the Applicant and Resource Guide [PDF] to help you through your application.

Example ‘targeted marketing’ campaigns

  • Design social media campaign targeting multiple towns in your region
  • Postcard and poster drop in nearby towns and cities
  • Design and purchase of print ads in a magazine or newspaper
  • Development of accessible marketing campaign for tourists with a disability

Guidelines

Read through the Regional Arts Fund Cultural Tourism Accelerator Program Guidelines [PDF] for eligibility and grant criteria. If you require further assistance accessing the Guidelines, please contact us at investment@regionalartswa.org.au

Regional Eligibility

Applicants must reside in postcodes classified as regional using the Modified Monash Model Map. The applicant’s physical address must be MMM Classification 2 or above. To check how your address is classified visit the Doctor Connect Locator Map.

Important Dates

  • 10 Jan 2022  Draft applications due (optional for those who want feedback)
  • 23 Jan 2022  Applications close
  • 1 Apr 2022  Targeted Marketing Campaigns can begin
  • 31 Oct 2022  Targeted Marketing Campaigns must be acquitted

Regional Arts WA Support

Project Officers are available to talk through your project and provide help with the application process. Regional Arts WA can also provide written feedback on draft applications that are submitted by 9am Monday 10 January 2022. Please ask a Project Officer if you would like to receive this feedback.

Project Officers can also provide additional support to those who have additional needs. In particular; first time or young applicants, and/or applicants who are disadvantaged through cultural, physical or language barriers. Please tell a Project Officer if you have additional needs for support.

The Regional Arts WA office is closed from Friday 17 December 2021, reopening Thursday 6 January 2022. During this time Regional Arts WA staff can’t be contacted for support.

Assessment Process

All Regional Arts Fund Cultural Tourism Initiative Grants are assessed by an independent, external panel of artists and cultural workers from across WA. You can see the full list of peer assessors here and find out more about the process on the Assessment FAQs page.

The Australian Government Minister for the Arts has the option to announce the successful recipients, after which Regional Arts WA staff notify all applicants. Notification of the outcome can take around three months after the Grant round closing date. Please be aware this is an indicative time frame only.

Links and downloads

Successful recipients must display the Regional Arts Fund logo on all promotional material relating to the supported project. This is a combined logo, featuring the logos of the Australian Government, Regional Arts Australia, and Regional Arts WA. If you have any questions about how to use the logo, please contact the Regional Arts WA Project Officer.

Photo credit: 2017 Regional Arts Summit. Photo by Zal Kanga-Parabia.

Frequently asked questions

Can I apply for both the Targeted Marketing and Flash Marketing Campaign Grants?

No, applicants can only apply for one Campaign Grant.  

However, across the Cultural Tourism Accelerator Program, applicants can apply for one Campaign (either Targeted or Flash) and one Initiative (either Experience or Partnership), but not for the same costs. Each application must be made on a separate form. 

Do I have to have an existing project/venue/event?

Yes, this funding is designed to value-add to existing venues, projects, events, festivals. The application form will ask for details of your existing program/venue/event.

What is “visitation” in this context?

Physical attendance by someone whose postcode is different from that of the project location they are visiting. It does not include digital attendance, only includes physical attendance at a venue, event or program location.

 

How will visitation be measured?

Applicants should design visitation measurement as part of their application. Applicants will be required to collect data supporting the effectiveness of their initiative. This could include engagement with social media, participation, attendance by postcode.

In addition, each recipient will assist in a national survey coordinated by Regional Arts Australia and be required to collect a minimum of 30 responses from visitors. These can be collected during or after the event. This survey will provide deeper insights into visitation, reasons for visitation and the importance of arts and cultural activity when choosing to travel.

All Cultural Tourism Accelerator Grants

Regional Arts WA

Flash Campaign
A group of people

Initiative Grants
A crowd of people walking through a market stall

RAF Cultural Tourism Accelerator

About Regional Arts Fund (RAF)

The Regional Arts Fund is an Australian Government Program that supports sustainable cultural development in regional and remote communities in Australia. It meets the strategic priorities of supporting participation in, and access to, the arts; and encouraging greater private sector support for the arts.

The Regional Arts Fund is designed to benefit regional and remote arts practitioners, arts workers, audiences and communities. The program is managed nationally by Regional Arts Australia and is delivered in all states and the Northern Territory by Regional Program Administrators.

Regional Arts WA Funding Programs
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