RAF Cultural Tourism Accelerator Recipients

Regional Arts WA

Congratulations to all the recipients of the Regional Arts Fund Cultural Tourism Accelerator Program!

Flash Marketing Campaign

The following recipients have received $2,500 to promote upcoming projects that extend digital or grassroots marketing into a new visitor market.


Arts Margaret River Annual Program of Activities Regional Reach Mailout Campaign  
South West | Arts Margaret River Inc 

Arts Margaret River exists to support and nurture the work of artists across all disciplines, and to foster a love of the arts within our community. As not-for-profit cultural community organisation, they aim to extend audience reach via flyer distribution, involving all members of communities in all forms of the arts, while also putting their brand directly in the hands of people. 

 

Extension of event marketing campaign – Enlighten 2022 
South West | Shire of Dardanup 

Enlighten presents an opportunity for creative expression through an exploration of new digital technologies including animation and projection, to tell the stories of the Dardanup community. The theme for the 2022 will focus on mental health messaging and these funds will extend the marketing reach of the pre-event campaign, encouraging people to attend and fully experience the event.  

 

Blackwood River Arts Trail 2022 
South West | Blackwood River Arts Trail Inc 

Using social media platforms leading up to, and during, the event to promote the 2022 Blackwood River Arts Trail which consists of open studios, exhibitions in business venues and ancillary events timed to coincide with the trail such as a film festival, theatre and live music performances. The Blackwood River Arts Trail team will curate engaging content that creates excitement for existing customers, while promoting it to new audiences.  

 

Experience the Different Cultures  
Pilbara | North West Multicultural Association WA Inc 

The Experience the Different Cultures campaign aims to encourage the public in the Pilbara region to learn and experience multicultural activities more actively. There are many diverse cultures within the Pilbara region and this project plans to implement marketing and promotional strategies to increase active participants in celebrating these through acknowledgement and respect.  

 

Follow the Dardanup Art Spectacular & Art Trail and purchase original art works from local artists  
South West | Dardanup Art Spectacular Inc

The Dardanup Art Spectacular and Art Trail, now in its 18th year, aims to engage a broad section of the community in creating visual artworks, sculpture, and photography. Their vision is to showcase emerging artists in the region, using promotion through social media and their website, to increase visitation to 20 Art Trail venues over the first weekend in May.  

 

Walpole Kids: Meet the Artists, an online video campaign  
Great Southern | Walpole Community Resource Centre 

This project will create an online video and poster campaign starring our local newspaper cartoon characters The Walpole Kids, as they invite visitors to view and talk to local Walpole Artists that will be showcased within the marketing campaign. The aim is to spark interest with colourful animated characters while celebrating Walpole’s town art scene, to increase visitation, via social media platforms and the Resource Centre’s website.  

 

Gracetown Vintage Fair  
South West | Elizabeth Reed 

The Gracetown Vintage Fair is a free community event supporting artists within the South West. The event aims to attract an increase in visitors locally and intrastate to the South West region, through a strategic marketing campaign. The campaign will consist of developing posters and flyers that will be widely distributed, with a focus on increasing visitors through options of engaging with featured local artists through live music and pop-up vintage art installations. 

 

Broome Fringe Festival marketing and promotions campaign  
Kimberley | Kimberley Arts Network 

The Broome Fringe Festival celebrates the grassroots creative community of Broome, and in 2022 it will be buzzing with a diverse range of activities that will showcase the unique multicultural and Indigenous character of the Broome region. Broome is renowned as a creative place and Broome Fringe Festival events include an art trail, cabaret, workshops with local artists, live music, fashion, sculpture, video and comedy shows. These funds will support Kimberley Arts Network to promote the development of arts and culture across the remote Kimberley region. 

 

Art Gallery Launch Campaign  
South West | Creative Corner 

Creative Corner is opening a conceptual art space in Margaret River to showcase local talent while also providing a space for the public to experience a variety of arts installations. This marketing campaign will launch this new space through promotion to surrounding communities to come and experience, and potentially contribute to, the incredible breadth of artistic talent in the Margaret River region.  

 

Kalgoorlie-Boulder Street Art Walking Tour Marketing Campaign  
Goldfields/Esperance | Linda Rae Belton 

Kalgoorlie-Boulder Street Art Walks facilitate a deeper experience and connection with Kalgoorlie’s prolific public art, while celebrating many works from the well-known Heartwalk festivals and upcoming installations. Participants enjoy learning about public art from the perspective of local artist Linda Rae, who shares personal stories of being involved in these projects, throwing in lots of quirky and fun facts. This marketing campaign will support promotion of the tours through sponsored social media platforms and printed materials to expand reach and awareness. 

 

Community Arts/Eco-Tourism Project – Waterways, Love Stories of Place
Great Southern | Denmark Arts Council 

Waterways, Love Stories of Place, is a community arts and eco-tourism project that invites audiences to travel along interactive trails via QR code plaques, installed at local waterways. The audience will enjoy digital artwork telling stories of family and home, people and place and their connection to local waterways. This will be promoted through strategies that will cultivate place-based creativity while encouraging awareness of our shared ecocultural identity and highlighting the local community to increase visitation within the region. 

 

Wild Inspiration on the Horizon 
South West | Shire of Manjimup 

The Manjimup Art Gallery’s campaign will focus on advertising the Wild Inspiration Exhibition featuring the stunning works of local artist, Barbara Maumill. This campaign will target a wide variety of visitors, through Barbara’s works inspired by the local natural environment. They will provide a stunning backdrop for the campaign, which will also include engaging local graphic designer to ensure increased visitation to the exhibition and the region.  

 

What’s On? Marketing Arts Narrogin’s creative program to audiences in surrounding communities 
Wheatbelt | Arts Narrogin Incorporated 

Arts Narrogin will accelerate cultural tourism to Narrogin through the printing and distribution of their 2022 What’s On creative program flyers to surrounding communities. The campaign will increase awareness of the Creative Program targeting new audiences who may not have previously engaged with Arts Narrogin. 

 

Kinjarling First Nations Art Exhibition – Promotional Project  
Great Southern | Jessikah Woods 

This project will support promotion and marketing of an upcoming First Nations art exhibition through development of social media platforms and website development that will showcase local First Nations artists. It is envisaged that this will increase visitation to the region, while also raising the profile of First Nations art throughout Albany and surrounding communities.    

Targeted Marketing Campaign

The following recipients have received $10,000 to support strategic and targeted marketing campaigns that accompany an existing project, event, festival, venue or annual program. 


Esperance Wildflower Festival 2022: Developing new audiences
Goldfields-Esperance | Esperance Community Arts Inc

Esperance Community Arts will employ a marketing officer over six months to assist with development and implementation of a marketing campaign targeting 5 regional centres (Albany, Ravensthorpe, Hopetoun, Kalgoorlie, Norseman), plus Perth. The campaign will utilise print and online advertising, radio and social media. It will focus on presentations by Esperance Tjaltjraak Native Title Aboriginal Corporation Rangers, wildflower species unique to the Esperance area, other Festival highlights, regional attractions (e.g. public art, coastline, new jetty) and the Ravensthorpe Wildflower Festival (12th – 25th September) with an invitation to travel onwards to Esperance to experience two great Festivals in one week.

 

Nintila Film Festival Marketing 2022
Goldfields-Esperance | Goldfields Aboriginal Language Centre Aboriginal Corporation

The annual Nintila: Kalgoorlie Aboriginal Film Festival celebrates Goldfields First Nations culture through film and localised film making, and provides opportunity for Goldfields people to showcase language and culture on the big screen through a 3 to 5 minute long film. These short films are entirely shot and edited on phones and then transferred into cinematic quality for the film festival. Nintila is about creating opportunities to get First Nations languages of the Goldfields on the big screen.

 

Creation of a dedicated Understory website with bookable product interface
South West | Southern Forest Arts

Funding will support the creation of a much-needed website for the Understory Art and Nature Trail in Northcliffe targeting intrastate, interstate and international eco/cultural tourism markets. The site will integrate an online booking facility to sell customised bookable products (such as guided tours and standard entry) that interfaces with customer service provided by the Northcliffe Visitor Centre to ensure a more streamlined pre-visit experience. Advance booking capability will enable sales through key tourism commissioning agents, significantly increasing the attractions’ profile helping generate increased visitation, increased revenue, plus raising recognition and sustainability of the arts, Northcliffe and the organisation.

 

A Taste of Broome Festival – New works Development
Kimberley | Broome Aboriginal Media Association

This multi-arts performance, cuisine and culture-based festival focuses on the unique Indigenous multiculturalism within Broome and surrounding communities. In 2021, it expanded to a 3 day event to include an increased focus on emerging musicians and inclusion of a wider range of performing arts. In 2022 it will include a new production featuring contemporary dance, music and storytelling, which aims to celebrate Broome and the surrounding areas’ cultural unique identity, with a focus on Chinatown. Funding will be used to collaborate and develop an extensive marketing campaign targeting tourists to the area.

 

South West Festival of Japan Promotions
South West | Renee Morrison

The South West Festival of Japan, headquartered at the Bunbury Regional Art Gallery, is an event celebrating Japanese culture through art, performance, cuisine, film, and activities. The last two years have seen the festival extended to over nine days to make the event a destination event where people can visit Bunbury for multiple days and engage with the festival. To maximise the number of visitors, the festival will be utilising a four-prong approach: advertise, engage, communicate, and survey.

 

CinefestOZ Albany 2022 – Targeted Marketing Campaign
Great Southern | Geographe French Australian Festivals Inc (CinefestOZ)

 This campaign will enable CinefestOZ Albany to boost marketing activity immediately prior to the April 2022 event. It will increase awareness, create consumer confidence and visitation to this festival from outside Albany. The campaign builds on existing expertise and leverages CinefestOZ’s strong reputation for delivering film festival events. The Campaign will increase marketing activity in the lead up to the event including additional printed programs and posters and increase distribution across the region and into Perth and the South West. The funding will also increase the hours available from the marketing coordinator and execution of additional social media marketing.

 

Ku’arlu Mangga (Good Nest) Gallery Opening – Targeted Marketing
Mid West | Ku’arlu Mangga (Northhampton Old School Initiative) 

A marketing team will be engaged to run a targeted campaign driving Perth and Geraldton visitation to the Ku’arlu Mangga (Good Nest) Art Centre Gallery. This is a strategic initiative connecting/linking the art centre to local sites of significance such as Pink Lakes, and Kalbarri Skywalk. This project aims to make people think of Ku’arlu Mangga in the same thought as the other more advertised locations, therefore increasing visitation to the post code and the Art Centre experience with Indigenous art works and experiences that showcase connection to Country.

 

Cannery Arts Centre Marketing Campaign April-Oct 2022
Goldfields-Esperance | The Cannery Arts Centre

The Cannery Arts Centre program has brought an increased interest in the ever-evolving dynamic impact of art in regional towns of the South Coast of Western Australia. As an inclusive community the Cannery endeavors to manage and safely increase accessibility and visitation by creating a specialised online presence to keep present and future online communities informed. The development and implementation of this campaign between April-October 2022 will reach surrounding regional towns, arts initiatives and practitioners in regional WA and drive increase visitation and enhance the Cannery Arts Centre as a destination.

 

This Life Music Festival – Marketing Campaign
Gascoyne | Shire of Carnarvon

The This Life Music Festival marketing campaign is an opportunity to promote Yinggarda Country to Western Australia. The overall campaign will include radio, social media, PR and print campaigns that promote the event and Carnarvon as a destination. The event features a genre of high-profile artists such as Xavier Rudd, and local Aboriginal artists such as Raymond Edney on Saturday 23 July 2022. It is an opportunity to dance, sing and celebrate on Yinggarda Country.

 

Targeted Marketing Campaign for North Midlands Project program of events
Mid West | North Midlands Project

This project focuses on targeted and expanded marketing campaign for a program of events, exhibitions, launches, artist and curator talks and workshops. The strategic campaign is to build audiences and engagement in arts and cultural programs from adjoining postcodes, elsewhere in the Mid West region, from the northern parts of the Wheatbelt, Geraldton and Perth. The success of the campaign will increase tourism and raise the profile of a range of regional Western Australian artists.

 

For Festival Fun Follow the Bull and Barrel on Facebook
South West | Dardanup Bull & Barrel Festival

The Dardanup Bull and Barrel Committee will engage Rethink Marketing to design a social media campaign for the Shires of Dardanup, Capel, Harvey and City of Bunbury (Geographe Region), to drive additional visitation to the festival from neighbouring local government localities to Dardanup. The Festival Committee will also engage GEO Media to video the 2022 Festival and produce timeline clips for use in future social media campaigns and on the festival website.

 

Mount Magnet Astro Rocks Fest
Mid West | Shire of Mount Magnet

Mount Magnet Astro Rocks Fest is a free three day event held in the Murchison GeoRegion celebrating brilliant sky above, ancient land beneath our feet, associated biodiversity and cultural connection with local Badimia people. Astro Rocks Fest is a free and fun educational experience engaging science, geography, culture and arts. Local and regional communities come together and feel connected to each other and the Country. It also enables opportunities for Indigenous elders to teach people of all ages the region’s history and traditional culture together in a positive, environment where they feel connected to each other and the Country, including through tours and Field Trips. Funding will support television, social media and print campaigns.

 

Discover and Create tour presented by Cindy Poole
Goldfields-Esperance | Cindy Poole

Design, produce and implement a targeted marketing campaign showcasing the regional inspiration behind Cindy Poole’s work, and promote the Discover and Create experience tours to enable exploration of a new sustainable art stream and raise awareness of Esperance’s art tourism industry and a place to visit. Funding will support the creation of professional copy/video/image digital resources for an online, social media organic, SEO optimised and paid marketing campaign geared towards increased reach and engagement, showcasing the environmental link between the artist’s body of work directing visitors to book tours to enhance and increase visitation experiences and strengthen the business as a destination drawcard.

 

Marketing Campaign for Wanggajarli Burugun Exhibition
Kimberley | Nyamba Buru Yawuru

Nyamba Buru Yawuru is launching their Wanggajarli Burugun (We are Coming Home) exhibition and associated events during Broome’s annual Shinju Matsuri Festival 2022.  Following the success of the Lustre: Pearling & Australia exhibition (Broome 2022) this exhibition, led by Yawuru elders, the exhibition presents the discovery, investigation, and repatriation of ancestral remains, taken from Yawuru Country. Nyamba Buru Yawuru presents this dark history in a compassionate, emotionally engaging way, focusing on ways to reconcile this difficult past. The funded campaign uses online and traditional marketing and is focused on three tiers: the local Broome community and schools; regional Kimberley areas and neighbouring towns and communities; and inter and intra-state visitors to Broome.

 

South West Art Now (SWAN) 2022
South West | City of Bunbury

This biennial exhibition has a long history of showcasing creative talent from the region and is a significant event in Bunbury Regional Art Gallery’s calendar. SWAN is a contemporary exhibition, designed to see things a little different, and to change one’s perspective. The exhibition will be a survey of work in a variety of media by artists currently practicing in the South West of Western Australia and curated by Dr McGirr. Filling three of BRAG’s six gallery spaces, SWAN2022 presents a diverse range of works, embracing innovative and challenging ideas as well as traditional practice. Their campaign will reach out not only into the regions, but into the Perth metropolitan area to appeal to a larger and more diverse audience.

 

Street art comes to Mimbi
Kimberley | Mimbi Aboriginal Corporation

Mimbi Caves Tours are commissioning an artwork from Sobrane Simcock, a Broome based artist renowned for her large street murals and silo art, to paint their Jaja (grandfather), Neville Sharpe, the first tour guide of Mimbi Caves.  The artistic installation will unfold June/July 2022 at Mimbi Campground. The campaign will centre around quality digital assets and flyers designed by Micromedia to include in the Broome Magazine, via socials and through Sobrane’s Broome Gallery and Shop. Sobrane and Mimbi will share curated posts in the lead-up to ensure visitors from Broome, Kimberley and beyond travel to witness this street art installation.

Experience Initiative

The following recipients have received $10,000 towards initiatives that add an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.


The Goldfields Bush Tucker Experience
Goldfields-Esperance | Goldfields Aboriginal Language Centre Aboriginal Corporation

The Goldfields Bush Tucker Experience is a food experience for the curious through to the gourmand. There is an abundance of bush tucker in the Goldfields region which Aboriginal people want to share with the world. From the deliciously sweet honeyant to the crunchy, roasted witchetty grub, the robust red kangaroo to the delicate quandong, there is something new and delicious for everyone to try. This unique cultural experience enables Aboriginal people to bring ancient bush foods to the world’s palate.

 

Blackwood River Arts Trail 2022
South West | Blackwood River Arts Trail Inc

This program will provide opportunities for the public to engage with local artists from the Blackwood River region of Western Australia, to showcase artists’ work, enhance marketing opportunities and provide access to new audiences and collectors. It will develop cultural offerings that will enliven regional communities and bring consumers to local businesses.

 

Broome Fringe Festival Hub
Kimberley | Kimberley Arts Network 

The Broome Fringe Festival celebrates the grassroots creative community of Broome.  Broome is a creative town with vibrant visual and performing arts traditions that express the characterful and culturally rich region. Between 27 May and 6 June, as the region’s tourist season kicks off, the Fringe Festival is an opportunity to showcase new work, entertain audiences and challenge perceptions of both locals and visitors. The Festival Hub at the Broome Visitors Centre will be the engine room of the Festival, driving engagement, providing daily activities, entertainment and reaching new audiences to experience the creative life of the West Kimberley.

 

Creative development of performing arts projects for A Taste of Broome Festival
Kimberley | Broome Aboriginal Media Association 

Two new events will be developed for production in the festival. The first, The Old Chinatown Music and Picture Show focusing on Chinese influence on the Indigenous history of Broome, told through story and song. The second is called Open Borders, a dance/circus/puppetry performance exploring the role of borders, how they shape and form us, for example in response to the COVID-19 pandemic, migration, racism and colonialism. This project partners with the Mycelium project by Southern Forest Arts.

 

Albany Art and Culture Trail
Great Southern | City of Albany 

The Albany Art and Culture Trail combines culture, heritage and arts experiences with recreation in a new and exciting way. Following the traditional Amity Trail, the project will reawaken the stories of some of WA’s oldest buildings while showcasing how the cultural landscape has changed over time as a result of major historical events and inclusion of public art to the civic precinct.

 

Ku’arlu Mangga (Good Nest) Outdoor Art Trail
Mid West | Ku’arlu Mangga (Northhampton Old School Initiative) 

Ku’arlu Mangga (Good Nest) will develop and implement an outdoor Art Trail to attract increased visitation to the existing Gallery experience. This will include local artists working on additional elements that enhances the existing outdoor mosaics. This will then be utilised as a platform for other events such as Talk to the Artist sessions, walking tours focused on culture and seasonal elements and additional workshops/events. It will incorporate physical signage, an interpretative brochure, new artworks and a social media photo spot – an Aboriginal artwork from the foundation artists, produced on signage and making use of vistas.

 

Mia of Art & Culture Program at Gwoonwardu
Gascoyne | Carnarvon Festival Incorporated 

Mia meaning home of art and culture at Gwoonwardu Mia – Aboriginal Heritage and Cultural Centre is an opportunity to immerse yourself in Aboriginal heritage and culture of the five language groups of the Gascoyne. Get hands-on experiences with local Elders, see artworks and performances through traditional rituals of storytelling, dance, music and art. From cultural walking to traditional foods under the night sky, there is a cultural experience for everyone.

 

Regional Artist Exhibitions at the Tantabiddi Travelling Gallery in Exmouth
Gascoyne | Shire of Exmouth 

The Tantabiddi Travelling Gallery is a premier exhibition space for local artists within the Ningaloo Centre in one of the premium tourism destinations in Western Australia, curated since 2019 by the Shire of Exmouth. ‍ The Shire currently enables local artists to exhibit their craft in a state-of-the-art gallery space free of charge and seeks to add value to the existing activation program. The initiative aims to increase knowledge about the opportunity within the local and regional arts community (Gascoyne, Pilbara & Kimberley) and increase the visitation to the gallery from new and repeated visits of tourists and residents.

 

The creation and promotion of Side Effects of Happiness
South West | Yael Harris 

Creation of Side Effects of Happiness, a new immersive and interactive poetry installation and performance experience by regional multi-disciplinary artist Yael Harris. The project will be premiered at Margaret River Readers and Writers Festival 2022’s new Fringe WORD, a new art event in Margaret River from 9th – 20th May 2022. The work has been created to be tourable and will form a major part of Fringe WORD attracting new visitors to the South West, going on to tour arts events and festivals extending the life of the project and attracting more visitors to regional Western Australia.

 

Take Your Bus Seats
Wheatbelt | Arts Narrogin Inc

Experiencing live performance is one of life’s joys – and should be made accessible for all, as much as possible. Take Your Bus Seats will improve the accessibility of live performance in Narrogin by providing a safe and reliable means of transport for local Seniors and First Nations peoples from surrounding communities. This is a vital tool in removing financial and practical barriers for audiences, which will encourage community participation and create opportunities for people from all backgrounds to meet, share the experience of live performance, and encounter First Nations and local stories that they can relate to.

 

Painting Jaja up high at Jarlarloo Riwi, Mimbi Campground
Kimberley | Mimbi Aboriginal Corporation

Mimbi community, which owns and operates Mimbi Caves’ cultural tours and Mimbi Campgrounds, are commissioning an artwork from Sobrane, a Broome based artist – renowned for her large street murals and silo art – to paint their Jaja (grandfather), Neville Sharpe, the first tour guide of Mimbi Caves.  Mimbi Caves are located on Mt Pierre Station on Gooniyandi Country 90 kms east of Fitzroy Crossing in the Kimberley region. Their grandfather’s image will be painted on a tank stand above the Mimbi campground during the 2022 dry season enticing visitors wanting both a cultural and artistic experience on Country.

 

Tourist Radio
Mid West | Shire of Three Springs 

The Tourist Radio project aims to promote Shire events and attractions to visitors. Tourist Radio will have information regarding the Three Springs Wildflower Show, 360 Car Racing event, Silos Projection events and Heritage trials including available services and some add-on attractions available in town.

  

South West Festival of Japan – Lantern Festival
South West | Renee Morrison

The Lantern Festival will take place at the Friendship Garden in Queens Park. This beautiful garden is also home to the Bunbury Garden Labyrinth which was built to promote hope, harmony and community. This will be the theme of the Lantern Festival. Attendees to the Lantern Festival will enjoy walking through the blossoming trees, watching artists paint, arts workshops, tea ceremony, wearing traditional Japanese dress, Japanese cuisine and making their own lanterns. Participants can walk the labyrinth before launching their lanterns at sunset.

 

Old Doc’s Revival: Enrichment Through Generosity
South West | Darcy Palladino

Darcy Palladino will craft a unique space in the Old Doc historical hotel, for community development, inviting international tourists to engage with rural WA. This place-making initiative aims to deliver a program of activities generating new initiatives in social practice art. Through this exercise Darcy plans to develop as an arts professional, primarily focused on Social Practice concepts and regional arts development.

 

Combined social media and digital advertising campaign to attract new visitors to Margaret River Readers & Writers Festival’s new Fringe Program initiative
South West | Arts Margaret River

Arts Margaret River will launch a new Fringe Program initiative, targeting new visitors and cultural and arts tourists to attend the Festival. Focusing on audiences within Western Australia the Fringe Program initiative will be supported with social media and digital advertising promoting the Fringe program and wider Festival as a must-see and do destination.

 

Open Borders Experiences

South West | Southern Forest Arts

A dynamic series of live music performances, artist/curator talks, workshops and culinary delights to value-add nine exhibitions in nine regional locations connected to the the state-wide Open Borders project between August-October 2022. These experiences, bespoke to each participating community, will deepen arts engagement and increase cultural tourism across WA.

 

Stay & Create in Margaret River
South West | Margaret River Printmaking Studio

The Margaret River region is known for its natural beauty, surfs, abundance of space, fine wine, fresh coastal air, hospitality and its incredibly diverse arts community. Margaret River Printmaking Studio survived the height if the pandemic with limited activity, but this project will focus on building visitor travel experiences through creativity. This unique and creative experience will be tailored for visitors to Margaret River Printmaking Studio and the region.

 

Every Town Has a Story – Wheatbelt Way Storytowns Podcasts (Trayning, Westonia, Mukinbudin, Bencubbin, Bencubbin, Beacon, and Koorda)
Wheatbelt | North Eastern Wheatbelt Travel Association Inc 

The North Eastern Wheatbelt Travel Association Inc (NEWTRAVEL) is partnering with Storytowns to create an immersive cultural experience through storytelling using apps and podcasts at significant locations to encourage visitation and engagement with the Wheatbelt Way Self-Drive Trail. This project will create content that has longevity, boost awareness and reach through innovative approaches that also support the local creative and cultural community to showcase our towns, the people that live there and other local hidden gems.

 

Every Town Has a Story – Wheatbelt Way Storytowns Podcasts (Dowerin, Wyalkatchem, Nungarin, Merredin, Goomalling and Toodyay)
Wheatbelt | Shire of Goomalling

The Shire of Goomalling (NEWTRAVEL) is partnering with Storytowns to create an immersive cultural experience through storytelling using apps and podcasts at significant locations to encourage visitation and engagement with the Wheatbelt Way Self-Drive Trail. This project will create content that has longevity, boost awareness and reach through innovative approaches that also support the local creative and cultural community to showcase our towns, the people that live there and other local hidden gems.

Partnership Initiative

The following recipients have received $15,000 towards initiatives that develop partnerships with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.


Kaddatji Nyungar Boodja at the Esperance Wildflower Festival
Goldfields-Esperance | Esperance Community Arts Inc

Esperance Tjaltjraak Native Title Aboriginal Corporation will partner with the Esperance Wildflower Festival to deliver a series of presentations on Country and at the Festival venue in September 2022 (20th – 24th). These will be free for visitors and local community members to attend and will provide opportunities to learn about plants and places of cultural significance to the Kepa Kurl Wudjari people of the Nyungar nation.

 

Southern Art and Craft Trail 2022
Great Southern | ArtSouth

This initiative will create a holistic experience for visitors to the Southern Art and Craft Trail in 2022 by partnering with a respected award-winning tour operator Busy Blue Bus. This partnership will develop a unique tour package for visitors to the region by providing a full day out tour of art galleries and exhibitions in the southern region, whilst including local hospitality experiences and local knowledge of highlights to see on the way. The tours will include Meet the Artist experiences and engage in a deeper understanding of their work.

 

Genuinely Extraordinary Southern Forests Food & Arts Experience
South West | Southern Forest Foods Council

The Southern Forests region of Western Australia is one of incredible variety and abundance, supporting an extraordinary natural landscape interspersed by thriving generational family farms and a network of exceptional local artists. The Genuinely Extraordinary Southern Forests Food & Art Experience celebrates the region’s food and arts communities to develop curated bespoke tourism offerings to targeted and engaged audiences. The initiative aims to raise the Southern Forests’ arts and food profile, and create genuine connections for visitors to experience, taste, and buy the exceptional range of local arts, produce, wine, and gourmet products.

 

Distributed 15 Marketing and Capacity Project
Great Southern | Annette Carmichael Projects

The Distributed 15 Marketing and Capacity Project establishes a model for business, arts and tourism to collaborate. The strategy sets a foundation to support the multi-site immersive performance developed by Annette Carmichael, due for premiere in 2023. Held in five locations, the project works with local stakeholders to identify opportunities to build new tourism experiences using the Distributed 15 performance as a catalyst. Traversing Gondwana Link, a restoration corridor that connects south-western Australia, from the wet forests in the southwest to dry woodlands bordering the Nullarbor Plain. The funded project will engage and activate businesses and communities to value add the performance.

 

Northam Heritage and Multicultural Festival Hospitality Partnership
Wheatbelt | Northam Army Camp Heritage Association 

Northam Heritage and Multicultural Festival is currently a one day festival to be held on the Sunday 30 October 2022.  The focus is primarily on dancers performing at the sound shell during the day. To involve more venues and encourage overnight visitors, a partnership between hospitality venues and Northam Army Camp Heritage Association would allow for the sharing of marketing options and increase the number of bands from different cultures. Encouraging local bands from across the Avon Valley would also support new musicians and possibly open up new venues to support live music.

  

CinefestOZ Partnership Program
South West | Geographe French Australian Festivals Inc (CinefestOZ)

Funding will enable CinefestOZ to develop a partnership program with local businesses across the South West. The program aims to add value to the experience of CinefestOZ by creating a range of additional offers and activities across the region. The project will create partnerships with tours, attractions, retail and other service businesses across the region. Offers will be promoted through the website, ticketing platform and application. The format will allow guests to create their own package through direct purchase with the businesses and provides a simple way of tracking the purchasing behaviour of attendees.

 

Shinju Matsuri Festival – Come to the Festival, stay for the Kimberley
Kimberley | Shinju Matsuri 

Shinju Matsuri will be partnering with Chamber of Commerce and Visitor Centres across the Kimberley to promote the Shinju Matsuri Festival held in August 2022. Visitors to the Festival will be encouraged to stay in Broome and immerse themselves in the festival and explore other locations in the Kimberley afterwards. The Kimberley offers a unique experience for everyone to see, hear, feel and experience art and culture all within a majestic, ancient and pristine environment. Shinju provides the perfect platform for anyone to have an unforgettable art and cultural experience.

 

Gascoyne River Cultural Arts School
Gascoyne | Raymond Edney

The Gascoyne River Arts Cultural School will offer a range of cultural programs delivered by a local Yinggarda artist with strong connection to the Gascoyne Junction and surrounding lands. The first program, called the Art in Culture Workshops, provides education on Aboriginal connection to Country and teaches participants to draw or paint landscapes, local flora, and fauna. The second is a free cultural awareness and arts program which incorporates Gascoyne history from a Yinggarda perspective and includes drawing, live music, stories, and cook up around the campfire plus a visit to local revegetation program showcasing native bush plants.

 

Creating awareness of the connection between the night sky, Earth sciences and Indigenous Culture
Wheatbelt | Geoparks WA

This public art project unites traditional knowledge with western science bringing both Indigenous and non-Indigenous artists together. The augmented reality experience initiative will increase an awareness of the importance of the song lines, ecological restoration, cultural restoration, threatened species, and how, through deep time all species are connected. Augmented reality will depict species as upright totems. The external component features the work of Indigenous artists of the region. Inside the experience is a phylogenetic tree of selected regional species, linking ecology, geology and deep time history of the region and features scientific illustrations of the selected species of the region.

 

Community Arts/Eco-Tourism Project Waterways, Love Stories of Place
Great Southern | Denmark Arts Council

Waterways invites audiences to travel along established, accessible and interactive trails to the Water Walk QR code Plaques, installed at local waterways where they can enjoy, via their smart phones, digital artwork telling stories of family and home/people and place, and their connection to local waterways. Thereby, cultivating place-based creativity through reflection of Great Southern waterways, encouraging awareness of our shared ecocultural identity, and highlighting the local community.

 

Yamaji Art – Star Dreaming Dome Experience
Mid West | Mara Arts Aboriginal Corporation

In partnership with Project3, Curtin University and Prospero Productions, this project will deliver cultural content for the 2022 Shore Leave Festival in Geraldton, Western Australia. This partnership will be in the spirit of reconciliation by sharing Aboriginal cultural history with the wider community. This film is an innovative and unique experience to be viewed in an immersive 180-degree cinematic dome. It will feature four Aboriginal artworks while showcasing cultural sky stories in collaboration with the scientific/astronomy viewpoint of how the universe was formed.

 

 

For successful applicants:

Successful recipients must display the Regional Arts Fund logos on all promotional material relating to the supported project. This is a combined logo set, featuring the logos of the Australian Government, Regional Arts Australia, and Regional Arts WA. If you have any questions about how to use the logos, please contact Regional Arts WA at investment@regionalartswa.org.au

 

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