Flash Campaign

Regional Arts WA

Flash Campaign

A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market. These grants are made available through the Australian Government Regional Arts Fund’s Cultural Tourism Accelerator Program.

How to apply

    1. Download and read the Guidelines [PDF]
    2. Contact the Regional Arts WA Project Officer to discuss your proposed request and check your eligibility [PDF]
    3. Submit your application via SmartyGrants

Hint: Use the Applicant and Resource Guide [PDF] to help you through your application.

Example ‘flash marketing’ campaigns

  • Design social media campaign targeting neighbouring town/s
  • Postcard and poster drop in nearest hub city
  • Design and purchase of print ad in community newspaper of a nearby town
  • Development of accessible marketing campaign for tourists with a disability

Program Guidelines

Read through the Regional Arts Fund Cultural Tourism Accelerator Program Guidelines [PDF] to check you are eligible to apply and that you understand the requirements of the grant, before beginning your application.

If you need further assistance accessing the Guidelines, please contact us at investment@regionalartswa.org.au

Regional Eligibility

Applicants must reside in postcodes classified as regional using the Modified Monash Model Map. The applicant’s physical address must be MMM Classification 2 or above. To check how your address is classified visit the Doctor Connect Locator Map.

Important Dates

  • 23 Jan 2022  Applications close
  • 7 Feb 2022  Flash Marketing Campaigns can start
  • 31 Oct 2022  Flash Marketing Campaigns must be completed and acquitted

Regional Arts WA Support

Due to the nature of this program, Regional Arts WA will not provide written feedback on draft applications. However, Project Officers are available to talk through your project and provide help with the application process.

Regional Arts WA Project Officers can provide additional support to those who have additional needs. In particular, first time or young applicants, and/or applicants who are disadvantaged through cultural, physical or language barriers. Please tell a Project Officer if you have additional needs for support.

Assessment Process

Applications are assessed internally by Regional Arts WA staff and applicants will be notified of the outcome within 7 business days of the round closing.

Links and downloads

Successful recipients must display the Regional Arts Fund logo on all promotional material relating to the supported project. This is a combined logo, featuring the logos of the Australian Government, Regional Arts Australia, and Regional Arts WA. If you have any questions about how to use the logo, please contact the Regional Arts WA Project Officer.

Photo credit: 2017 Regional Arts Summit. Photo by Zal Kanga-Parabia.

Frequently asked questions

Can I apply for both the Targeted Marketing and Flash Marketing Campaign Grants?

No, applicants can only apply for one Campaign Grant.  

However, across the Cultural Tourism Accelerator Program, applicants can apply for one Campaign (either Targeted or Flash) and one Initiative (either Experience or Partnership), but not for the same costs. Each application must be made on a separate form. 

Do I have to have an existing project/venue/event?

Yes, this funding is designed to value-add to existing venues, projects, events, festivals. The application form will ask for details of your existing program/venue/event.

Can for-profit small business or private business apply?

No, but we encourage businesses to partner with individual artists or arts organisations who can apply. Small business and private business project partners are greatly encouraged.

What is “visitation” in this context?

Physical attendance by someone whose postcode is different from that of the project location they are visiting. It does not include digital attendance, only includes physical attendance at a venue, event or program location.


How will visitation be measured?

Applicants should design visitation measurement as part of their application. Applicants will be required to collect data supporting the effectiveness of their initiative. This could include engagement with social media, participation, attendance by postcode.

In addition, each recipient will assist in a national survey coordinated by Regional Arts Australia and be required to collect a minimum of 30 responses from visitors. These can be collected during or after the event. This survey will provide deeper insights into visitation, reasons for visitation and the importance of arts and cultural activity when choosing to travel.

About Regional Arts Fund (RAF)

The Regional Arts Fund is an Australian Government Program that supports sustainable cultural development in regional and remote communities in Australia. It meets the strategic priorities of supporting participation in, and access to, the arts; and encouraging greater private sector support for the arts.

The Regional Arts Fund is designed to benefit regional and remote arts practitioners, arts workers, audiences and communities. The program is managed nationally by Regional Arts Australia and is delivered in all states and the Northern Territory by Regional Program Administrators.

Regional Arts WA Funding Programs
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